with 20+ years of global experience. I love what I do and I’ve awards to show for it.
Also, I’m a serial island hopper.
Saying brand marketing is about creating fun, cool logos or resizing them is like saying Netflix is about images that move.
Sounds silly? It is. It is that inaccurate.
Brand marketing increases sales in the short term and builds brand equity in the long term. Brand marketers start with market research and go all the way to defining tactics that deliver results.
There is a lot to unpack in those two lines. Come on in and we can get started. It will be easy and interesting.
